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Professional Experience

Jan. 2024 - Present

CONSULTANT, PR & MEDIA

National Park Foundation

Washington, D.C.

  • Develop, manage, and execute communications plans that raise visibility of the National Park Foundation and its impact programs

  • Coordinate proactive and reactive media campaigns, working with NPF teams, corporate partners, and staff from the National Park Service

  • Develop press materials including press releases, media statements, pitch letters, interview briefs, and other materials

  • Support NPF executive leadership visibility by creating content, and pitching proactive engagements and media stories

May 2022 - Jan. 2024

SPECIALIST, IMPACT COMMUNICATIONS

National Geographic Society

Remote

  • Lead the development and collaborative execution of integrated communications plans to amplify National Geographic Explorer-led programs, mission moments and enterprise-wide priorities.

  • Liaise with program teams, Explorers and funding partners to ensure strategies and deliverables meet their goals.

  • Manage and execute proactive earned media strategies that elevate Explorers and Explorer-led programs. Top-tier placements include CNN, AFP, TIME, PBS and NBC.

  • Manage Instagram for National Geographic Photo Camp by working with on-site teams around the world. In the first year, increased total impressions by 372 percent and organic engagements by 314 percent.

  • Engage leadership across the Communications Division to define standard procedures, resources and templates for effective collaboration. 

Dec. 2020 - May 2022

COORDINATOR, STRATEGIC COMMUNICATIONS

National Geographic Society

Remote

  • Promoted to Specialist, Impact Communications to reflect new and continuing responsibilities. 

  • Wrote press releases, key messages, media briefs, email copy, social media posts and toolkits, executive remarks and other materials.

  • Built media lists, conducted media outreach and coordinated talent for relevant opportunities.

  • Maintained calendar invites, meeting agendas and notes for calls. 

Jun. - Dec. 2020

SENIOR MARKETING STRATEGIST

Madak

Stanwood, WA

Jun. 2019 - Jun. 2020

MARKETING STRATEGIST

Madak

Stanwood, WA

  • Promoted to Senior Marketing Strategist after 12 months to reflect additional leadership responsibilities, including working directly with the CEO to set annual goals and brand vision.

  • Designed proposals and led a team of eight to implement multi-channel marketing strategies for clients in different industries using earned, paid and owned media.

  • Directed creative projects, web development, marketing and advertising campaigns, and video- and photoshoots.

  • Wrote copy for clients’ blogs, websites, print and digital ads, email newsletters and sales collateral. 

  • Strengthened clients’ internal teams by coaching and creating messaging guides, sales playbooks, and social media guides and templates.

Dec. 2018 - Jun. 2019

ACCOUNT EXECUTIVE

The Big Fake Wedding

Remote

  • Generated leads via social media and industry-specific platforms to find quality vendors and vendor influencers for events across the country

  • Acted as the first line of communication with vendors, explained the benefits of participation, and generated revenue for each event

Jul. - Dec. 2018

BRIDAL STYLIST AND COMMUNICATIONS SPECIALIST​ 

The White Magnolia

Jacksonville, FL

  • Curated content for and managed the Jacksonville location’s Instagram, Pinterest, and Facebook accounts

  • Planned and hosted monthly open houses and out-of-store events

  • Maintained humor and energy while working closely with brides and their families

Jun. - Aug. 2018

STRATEGIC COMMUNICATIONS INTERN

The National Geographic Society

Washington, DC

  • Conducted daily media monitoring and compiled topline news report to distribute to the executive team

  • Developed press releases, catered media pitches, blog posts, and other media assets

  • Collaborated with other Marketing and Engagement interns to prepare recommendations and build an integrated marketing and communications plan for Explorers Festival

Dec. 2017  - May 2018

COMMUNICATIONS ASSOCIATE

The American Red Cross

Baltimore, MD

  • Created content for and managed two regional Twitter accounts; used monthly analytics reports to determine best practices and drive increased engagement 

  • Managed promotional and news posts for two regional websites to support campaigns 

  • Provided communications support to specialty drives in the form of news releases, social posts, and biographies

  • Recruited volunteers and blood donors through website, social media, and traditional media campaigns

Education

2014 - 2017

UNIVERSITY OF MARYLAND

Communications, B.A.

College Park, MD

  • Studied public relations techniques, communication theories, copyediting, and writing with additional coursework in event planning, business, anthropology, creative writing, and journalism

  • Edited photos, videos, and documents using iMovie, Adobe, Google Suite, and Microsoft Office

  • Specialization in wildlife conservation with field studies in Fiji (bull sharks) and South Africa (great white sharks, black tip sharks, rhinos, and lions)

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